We focus on strategy, business development and client relationship management. We believe that by aligning these as well as other key functions, businesses will be more successful.

We are flexible and responsive and our advice is tailored to the specific needs of each individual client.

Strategy and Planning

08Companies that generate and utilise high quality organisational, market and customer insights are more likely to achieve real competitive advantage, offer relevant products and services to engaged clients.

⎯ Strategic analysis and planning

⎯ Competitive analysis/intelligence

⎯ Implementing a sector-based approach

⎯ Client ‘landscape’ analysis

Client engagement

14The argument for investing time and effort in supporting your major key accounts is clear. Engaged clients are more likely to embark on a genuine relationship path; they are more likely to use you for other services (and in other jurisdictions); they are more likely to refer work to you, and they can act as powerful ambassadors for your brand.

Clients have always expected technical brilliance from their suppliers. What they also want, however, is a human being who understands their business and the sector in which they operate. We design and implement integrated programmes that put people and commercial success at the heart of client plans. Our suite of services is designed to be used as part of a holistic approach or as stand-alone modules.

Marketing and Business Development

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Marketing is one of those wonderful terms that can mean many things to different people. For us, marketing is all about presenting ourselves in the best way possible—that may be externally to clients and the wider market or closer to home, with specific internal communications for key stakeholders. We design solutions based on individual client needs. Our Services include but are not limited to:

⎯ External profile-raising activities, such as thought leadership

⎯ Design and implementation of integrated communication plans

⎯ Event planning and execution

Success measurement

01There is no one-size-fits-all solution when it comes to measuring success as businesses are organic. They require different stimulus, absorb information differently and have their own unique cultures. There are, however, a number of ways to assess the effectiveness of existing systems, and gauge stakeholder engagement and level of impact. We work with our clients to understand their requirements need and design solutions based on individual business requirements.

Workshops

17We offer interactive half-day and full-day workshops designed to support your client development programmes and profile raising-activities. Each course is tailored to meet your needs and objectives, following consultation with you. Our services include:

– Formulating and using effective client plans

– Key client relationship management

– How to maximise investment in conferences and events

– Importance of understanding and using core messaging in business